The Art of Writing an Impressive Cover Letter Application

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As the job market becomes more competitive, writing an excellent cover letter application has become increasingly essential. It is your first opportunity to make a positive impression on your prospective employer and differentiate yourself from the competition. Crafting a cover letter application can be a daunting task, but with the right guidance, it is possible to create an engaging and persuasive document.

In this article, we will walk you through the art of writing an impressive cover letter application that catches the recruiter’s attention.

1. Research and Exploration:

Before writing your Cover letter application (Anschreiben Bewerbung), it is crucial to research the company you are applying to. Explore the company’s website, social media platforms, and job posting for information on their mission, culture, and values. This research will give you insight into the company’s needs and requirements, which you can tailor into your cover letter.

2. Personalization:

Personalization is key when it comes to crafting an effective cover letter application. Address the document to the hiring manager or their team directly. Avoid using generic salutations such as “to whom it may concern” or “Dear Sir/Madam.” A personalized salutation shows that you have put in effort to understand the company culture and are invested in the position.

3. Relevance:

When writing your cover letter application, emphasize your skills, experiences, and achievements that are relevant to the job posting. Be specific and provide examples of how you can contribute to the company’s success. Use keywords from the job posting and mirror the language used in the job description to be more effective.

4. Formatting:

Formatting your cover letter application is essential to make it stand out. Be consistent in your font size and style, and use white space effectively. Keep your letter to one page and use simple and clear sentences. Proofread carefully and avoid spelling and grammatical errors. Be sure to end your cover letter with a call to action, such as asking for an interview or follow-up.

5. Be authentic:

Finally, it is essential to be authentically and genuinely yourself in your cover letter application. Recruiters can sense when an applicant is insincere, so be genuine in your passion for the role and the company. Highlight your unique background, perspective, or qualities that make you stand out from other candidates.


Crafting an impressive cover letter application takes time and effort, but it is worth it. A persuasive cover letter can increase your chances of landing an interview and ultimately landing the job. Keep in mind that the cover letter is your opportunity to highlight your skills, experiences, and personality in a succinct and compelling document. With research, personalization, relevance, formatting, and authenticity, you can craft an impressive cover letter application that sets you apart from the competition.

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